Your engagement rate, and whether it is any good.
Type your numbers and the answer updates as you go. The same rate is scored against every platform at once, because 2.5% is far above the published median on X and only average on TikTok.
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01 · Platform
No published benchmark for LinkedIn, YouTube, Pinterest, Threads with this denominator.
02 · Your numbers
Followers compares you to accounts of a different size. Reach and impressions tell you whether the content worked. Whichever you pick, keep it: the three produce very different numbers from identical data.
Your engagement rate
2.50%
How to read it
That is 5.2× the published median of 0.48%, which Socialinsider measures as likes and comments divided by followers. The median is the only measured point on this scale — everything else is distance from it.
The part every other calculator skips
The same 2.50%, scored on every platform.
A rate only means something next to the network it was earned on. Your number stays fixed; the median underneath it moves. Showing only the platforms whose median was measured against followers.
| Platform | Median | Your rate against it | Standing |
|---|---|---|---|
| 0.48% | Well above median | ||
| TikTok | 2.6% | Around median | |
| 0.15% | Well above median | ||
| X (Twitter) | 0.12% | Well above median |
The bar runs to three times each platform's median; the pale block is the median itself and the dark line is you.
The three formulas
Three denominators, three different questions.
By followers
Am I as engaging as accounts my size?
engagements ÷ followers × 100
The only one you can work out about someone else, which is why most published benchmarks use it. It also falls as you grow, because the denominator grows faster than reach does.
By reach
Did this post work on the people who saw it?
engagements ÷ reach × 100
Reach counts people, not views, so this is the fairest read of the content itself. It is also much higher than the followers figure: Buffer measures Instagram at 5.46% by reach where Socialinsider measures 0.48% by followers.
By impressions
How hard did the post have to work?
engagements ÷ impressions × 100
Impressions count every view, so one person seeing a post four times counts four times. Always the lowest of the three, and the most honest about how much feed space you used.
Where these benchmarks come from
Every median on this page is transcribed from a published study, and none of it is ours. Read the definitions: the studies count different interactions and divide by different things, which is why a platform can appear twice with very different numbers.
- Buffer, “The State of Social Media Engagement in 2026” — 52M+ posts published through Buffer, 2025 data. Published 2026-03-05.
- Socialinsider, “Social Media Benchmarks for 2026” — 70 million posts across TikTok, Instagram, Facebook and X, Jan 2024 to Dec 2025. Published 2026-01-16.
- Socialinsider, “LinkedIn Organic Benchmarks 2026” — 1.3M LinkedIn posts from 16,645 business pages, Jan 2024 to Dec 2025. Published 2026-03-16.
FAQ
Questions people ask about the number.
What counts as a good engagement rate?
Only relative to the network and the denominator. Socialinsider measures the Instagram median at 0.48% by followers; Buffer measures it at 5.46% by reach. The same account is both, so a number is meaningless until you say which one you mean.
Which denominator should I use?
Followers if you want to compare yourself to other accounts, because that is what most published benchmarks use. Reach if you want to judge the post rather than the account. Whichever you pick, keep it — the three produce very different numbers from identical data.
Why does my rate drop as I gain followers?
Because the denominator grows faster than the reach does. Every account accumulates dormant followers, and that share grows over time. Watch total engagements alongside the rate, or the healthiest month of your life will look like a decline.
What actions count as an engagement?
It depends on who is counting, which is why this page prints each study's definition next to its number. Socialinsider counts likes and comments on Instagram but adds shares and saves on TikTok; Buffer's LinkedIn figure includes clicks. Match the definition or the comparison is meaningless.
Why is there no benchmark for YouTube?
Because neither study publishes one. Both report YouTube in views rather than as an engagement rate — Buffer gives a median of about 268 views for Shorts. Rather than score you against a number nobody measured, this page says so.
Can Antwork track this for me?
Yes. Antwork records engagement on every post it publishes across all eight networks and reports the rate over time, so you are reading a trend rather than recalculating one post at a time.
Next step
Stop recalculating it by hand.
Antwork measures engagement on every post it publishes, on all eight networks, and reports the rate as a trend. Two accounts free, no card.
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