Best Time to Post on Pinterest
Pinterest's full weekly shape, hour by hour, in your audience's local time. A late-morning network, not an evening one.
UTC
Detected from this browser — change it if your audience is elsewhere
Peak window
10 AM – 1 PM
on Wednesday
Shown for an audience in UTC. These are the published hours, unconverted. Post 15 to 30 minutes early so you are live when the window starts.
Second widest
4 recommended hours on Tuesday
7 AM, 10 AM – 1 PM
Third
3 recommended hours on Monday
10 AM – 12 PM, 2 PM
Quietest
Saturday, Sunday
no window
Next step · from your AI
Schedule your next Pinterest post for Wednesday, 10 AM.
“Schedule my next Pinterest post for Wednesday at 10 AM, UTC time.”
The whole week
Every hour, seven days
Source: Sprout Social · audience-local hours
Every day, ranked
Pinterest's week, best day to worst
No. 1 is Sprout Social's own pick, ranked by measured engagement. The rest are ordered by how many recommended hours the study names on that day.
- 01WednesdayBest day8 AM – 1 PM, 3 PM
- 02Tuesday4 hours7 AM, 10 AM – 1 PM
- 03Monday3 hours10 AM – 12 PM, 2 PM
- 04Thursday3 hours10 AM, 2 PM – 4 PM
- 05Friday1 hour10 AM
- 06Saturday—No window named
- 07Sunday—No window named
The source
Sprout Social
“Best Times to Post on Social Media in 2026”
Nearly 2 billion engagements across ~307,000 social profiles, 27 Nov 2025 to 27 Feb 2026.
Published 2026-03-31 · audience-local hours
Read the study ↗Why this shape
How Pinterest behaves
Pinterest is a late-morning network, not an evening one. Sprout Social measures its best window at Tuesday to Thursday, 10 AM to 1 PM, with Wednesday the widest at 8 AM to 1 PM and smaller afternoon slots on Monday and Thursday. Monday through Friday all work; weekends are the worst.
Those figures come from Sprout Social's 2026 study of nearly 2 billion engagements across around 307,000 profiles, measured in the audience's own local time. Pinterest also has the longest content half-life of any network here, so a Pin keeps working for months and consistency matters more than the exact hour.
What to do with it
Late mornings beat evenings. Every window Sprout Social names sits between 7 AM and 4 PM.
Pins keep working for months, so consistency across weeks beats optimizing a single upload hour.
Vertical 2:3 Pins at 1000x1500 take up more feed space and get saved more often.
Seasonal content needs a head start of weeks, not days. Pinterest surfaces planning content early.
Spread Pins through the day rather than posting a batch at once.
Check Pinterest Analytics for when your own audience is active, then schedule against that.
Your own numbers
How to find your own best time on Pinterest
A published study is a starting point, not your audience. Four steps turn it into your own answer.
- 01
Start at the benchmark
Put your next few Pinterest posts inside the peak window: Wednesday, 8 AM – 1 PM, 3 PM.
- 02
Change one thing
Move the time, not the format. Same kind of post, a different window from the grid above.
- 03
Compare like with like
Judge each post on engagement relative to the reach it got, and only against posts of the same format.
- 04
Keep what wins
When one window keeps beating the others, schedule against it. Your own results outrank any study.
The time zone
How the time zone works
Every hour on this page is in your audience's local time, because that is how Sprout Social measures it. Wednesday at 10 AM means 10 AM wherever your followers are, so for them the numbers need no converting.
The only conversion is to your own clock, when you post from somewhere else. Choose the zone where most of your followers live in the selector at the top, and the answer card tells you when to press publish.
Worked example
Your audience · New York
Wednesday, 10 AM
You · Madrid
Publish Wednesday, 4 PM
FAQ
Pinterest, specifically
What is the best time to post on Pinterest?
What is the best day to pin?
How far ahead should I post seasonal Pins?
Does posting time matter as much on Pinterest?
What is the worst time to post on Pinterest?
Do I need to convert these times to my time zone?
How do I find the best time to post for my own Pinterest account?
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