Comparison · 8 alternatives

8 Best Metricool Alternatives in 2026 (Pricing Checked)

The best Metricool alternatives in 2026, picked by why people leave: brand-based pricing, free plan limits, agencies, analytics and AI. Every price links to the vendor's own page, checked 11 November 2026.

Iker G.Iker G. · Nov 11, 2026
The table, as cards

The 8 alternatives compared

ToolHow it billsEntry paid priceFree planTrial
AntworkDocs ↗OursPer plan, by connected accounts$19/mo (Pro) for 5 accounts2 accounts, 10 posts a month7 days of Pro, no card
BufferSource ↗Per channel$5/channel/mo (Essentials)3 channels, 10 scheduled posts each14 days
PublerSource ↗Per social accountNot stated (shown in its calculator)3 accounts (no X), 10 scheduled posts eachFree trials of paid features, no card
SocialPilotSource ↗Per plan, accounts included$30/mo for 7 accounts, 1 userNo14 days, no card
AgorapulseSource ↗Per user$79/user/mo billed yearly ($99 monthly), 10 profilesMentioned in its FAQ; limits not stated30 days, no card
LaterSource ↗Per plan, social sets included$18.75/mo billed yearly, 8 profiles, 1 userNot stated14 days
PostizSource ↗Per plan, channels included$29/mo for 5 channels ($23 yearly)No (open source, self-hostable)7 days
HootsuiteSource ↗Per user$99/user/mo billed yearly (Standard), 10 accountsNo14 days, no card

Prices are USD and monthly unless noted. Vendors change pricing without notice, so open the linked page before you decide.

If you want a Metricool alternative that works with ChatGPT and Claude, Antwork is built for exactly that: your AI connects to it with OAuth and no API key, reads each account's recent posts, then drafts, schedules and publishes to 14 networks. Drafts are saved for your approval, and nothing goes out until you schedule or publish it. The Free plan covers 2 accounts and 10 posts a month. Several other tools here also work in both; the comparison below shows how each one connects.

Otherwise, the best Metricool alternative depends on why you are leaving Metricool. The usual reasons: pricing by brand count when you have one brand and many accounts, a Free plan capped at 20 posts a month with no LinkedIn or X, X as a paid add-on, or wanting an inbox, approvals or AI that does the drafting rather than analytics.

Below are eight alternatives, sorted by those reasons. Every price and plan limit links to the vendor's own page, checked on 11 November 2026. Where a vendor does not show a number, I say "Not stated" instead of guessing.

Disclosure: I build Antwork, one of the tools below. It is listed with its limits, and where another tool is the better answer, this page says so.

Pick by need

  • A free plan that counts posts per channel: Buffer (3 channels, 10 scheduled posts each) or Publer (3 accounts except X, 10 scheduled posts each).
  • Pricing by accounts, not brands: SocialPilot or Antwork.
  • Open source you can self-host: Postiz.
  • An agency with client approvals: SocialPilot Premium or Agorapulse.
  • Inbox, listening and reporting for a team: Agorapulse or Hootsuite.
  • Visual, Instagram- and TikTok-first planning: Later.
  • Your AI assistant does the posting, in ChatGPT or Claude: Antwork.

What you are comparing against: Metricool

Metricool's pricing, prices excluding VAT:

PlanBrandsBilled yearly (USD)Billed monthly (USD)Billed yearly (EUR)Billed monthly (EUR)
Free1$0$0€0€0
Starter5 to 10$20 to $36/month$25 to $45/month€16 to €29/month€20 to €37/month
Advanced15 to 50$53 to $159/month$67 to $210/month€43 to €130/month€54 to €172/month

The Free plan includes 20 scheduled posts a month, 5 competitor profiles and 30 days of analytics, and excludes LinkedIn and X. Starter adds unlimited scheduling under a fair use policy and up to 100 competitors. X is an add-on on paid plans. Team and client management, the post approval system and the Metricool API are on Advanced. A free trial is not stated.

Metricool also runs an MCP server. Its help center says "Metricool MCP works on any Metricool plan, including Free", and that plan limits still apply (requirements). It is in Claude's Connectors Directory and signs in with OAuth, no API key (Claude guide), and it is a verified connector in ChatGPT's Apps (ChatGPT guide). If you like Metricool and only want it in your AI, you may not need to switch. The full row-by-row comparison is in Metricool MCP vs Antwork.

Metricool alternatives that work with ChatGPT and Claude

ToolSign-inIn ClaudeIn ChatGPTCheapest plan with MCP
AntworkDocs ↗OursOAuth, no API keyCustom connector by URLOfficial app in ChatGPT's directoryFree: 2 accounts, 10 posts a month; Pro $19/month (5 accounts), Business $29/month (10), Scale $39/month (30), Agency $89/month (100) (pricing)
MetricoolSource ↗ (for reference)OAuth, no API keyConnectors DirectoryVerified connector in AppsFree, with Free limits: 20 scheduled posts a month
BufferSource ↗OAuth or API key, "Most connections are one-click"SupportedSupportedFree: "included on every plan, including Free"
PostizSource ↗Not stated on its pricing pageSupportedSupported$29/mo (Standard, 5 channels), 7-day trial
SocialPilotSource ↗Not statedSupportedSupported$30/mo (Essentials, 7 accounts): "MCP Server Integration" on every plan
AgorapulseSource ↗Sign in with your Agorapulse accountCustom connector by URLSupported"Available to all Agorapulse users for free"; plans from $79/user/mo billed yearly
PublerSource ↗Not statedNot statedNot statedBusiness plan: "Access to Publer API & MCP"; price in its calculator
HootsuiteSource ↗Not stated"Pre-built connectors""Pre-built connectors"Not stated per plan; plans from $99/user/mo (plans)

"Not stated" means the vendor's page does not say, not that the feature is missing. For a deeper look at each server, see the social media MCP servers compared.

The alternatives, one by one

Antwork

Best for: people who already work in Claude, ChatGPT or Cursor and want the assistant to draft, schedule and publish, instead of opening a separate dashboard. You add Antwork to your AI app once; after that you ask for posts in the conversation, the assistant reads each account's recent posts before it writes, and every post stays a draft until you approve it. Autopilot routines can draft on a rhythm you set.

Pricing: free for 2 accounts and 10 posts a month; Pro is $19 a month or $180 a year for 5 accounts and unlimited posts; Business is $29 a month or $276 a year for 10 accounts; Scale is $39 a month or $372 a year for 30 accounts; Agency is $89 a month or $852 a year for 100 accounts, with client approvals and a private review link per client. Plans count connected accounts, not brands, and there are no seats. New accounts start with a 7-day Pro trial, no card. It publishes to 14 networks: X (Twitter), LinkedIn, Facebook, Threads, Instagram, YouTube, TikTok, Pinterest, Bluesky, Discord, Mastodon, Telegram, Google Business Profile, and Slack.

In ChatGPT and Claude: you connect it with OAuth and no API key. In ChatGPT it is an official app in the directory; in Claude you add it as a custom connector by URL.

Limitations: no unified inbox for comments and DMs, no social listening, and none of Metricool's competitor or ads analytics. On paid plans it reads and replies to comments one post at a time on X, Mastodon, Bluesky and LinkedIn company pages, and reads YouTube comments. If reporting is your main job, Metricool is the better tool. Compare it directly: Antwork vs Metricool.

Buffer

Best for: one brand on a few channels that wants a simple scheduler. Buffer's pricing: a free plan for up to 3 channels with 10 scheduled posts per channel and 1 user; Essentials at $5 per channel a month ($60 a year) with unlimited scheduled posts; Team at $10 per channel a month ($120 a year) with unlimited team members; a 14-day free trial on paid plans. Its MCP is "included on every plan, including Free".

Limitations: per-channel billing adds up with many channels, and it is lighter on analytics than Metricool. See Buffer alternatives and Antwork vs Buffer.

Publer

Best for: a free plan with more posts and bulk scheduling. Publer's plans: the free plan includes 3 social accounts (X excluded), 10 scheduled posts per account and 25 saved drafts. Paid plans (Professional and Business) are priced per social account, and "for every 9 social accounts, the 10th one is free". Business adds analytics, competitor analysis and "Access to Publer API & MCP".

Limitations: the free plan cannot connect X and keeps published posts for only 24 hours. Paid prices sit in an interactive calculator, so I list them as not stated.

SocialPilot

Best for: small agencies that want many accounts on one flat bill instead of brand tiers. SocialPilot's plans: Essentials $30 a month for 7 accounts and 1 user, Standard $50 for 15 accounts and 3 users, Premium $100 for 25 accounts and 6 users with client approval, Ultimate $200 for 50 accounts and unlimited users. Yearly billing saves 15%. Every plan lists "MCP Server Integration".

Limitations: no free plan, only a 14-day trial with no card.

Agorapulse

Best for: teams that want a shared inbox, listening and reporting, which is where Metricool users often go next. Agorapulse's pricing: Standard $79 per user a month billed yearly ($99 monthly), Professional $119 ($149), Advanced $149 ($199), each with 10 social profiles, extra profiles from $10 a month. Advanced adds ads reports, ROI analysis and competitor benchmarking. A 30-day trial needs no card. Its MCP connector works with Claude, ChatGPT and Copilot and is "available to all Agorapulse users for free"; it drafts posts but has "no publish-now action".

Limitations: per-user pricing makes it far more expensive than Metricool for a team. Its FAQ mentions a free plan after the trial, but the page does not list its limits.

Later

Best for: visual, Instagram- and TikTok-first planning. Later's pricing, billed yearly: Starter $18.75 a month for 1 social set (8 profiles), 1 user and up to 30 posts per profile; Growth $37.50 for 2 sets (16 profiles) and 2 users, with approvals and a social inbox; Scale $82.50 for 6 sets (48 profiles) and 4 users. Each plan has a 14-day trial.

Limitations: no free plan is stated, the page shows yearly-billed prices, and it does not mention an MCP server.

Postiz

Best for: open source and self-hosting. Postiz's pricing: Standard $29 a month for 5 channels, Team $39 for 10, Pro $49 for 30, Ultimate $99 for 100, or $23, $31, $39 and $79 billed yearly. Every plan includes its MCP server, CLI and API. Self-hosting is possible, though Postiz calls it "a secondary option" and ships agent features to the hosted platform first.

Limitations: no free hosted plan, only a 7-day trial on every plan, and lighter analytics than Metricool. See Postiz alternatives.

Hootsuite

Best for: larger teams that want an established all-in-one suite with inbox and listening. Hootsuite's plans: Standard $99 per user a month billed yearly (10 social accounts), Professional $199 (unlimited accounts) and Advanced $399 (team approvals), each with a 14-day trial and no card. Its MCP servers, including Perch for drafting and planning posts, reach ChatGPT and Claude through pre-built connectors.

Limitations: no free plan, per-user pricing, and the plans page does not say which plans include the MCP. See Hootsuite alternatives and Antwork vs Hootsuite.

When to stay on Metricool

Metricool is strong where most tools on this list are weak: analytics with competitors, ads reporting, and pricing that stays low when you manage many brands. Its MCP also works on the Free plan. If that is what you use it for, switching will not save you money or time. The alternatives above win when you have one brand with many accounts, outgrow 20 free posts a month, want a shared inbox, or want an AI assistant to do the drafting and scheduling for you.

Post from your AI, in your own voice.

Connect Claude or ChatGPT once. Drafts start from your recent posts, and nothing goes out until you approve it.

Start free

Free for 2 social accounts. No card, no API key.

FAQ

Frequently asked questions

What is a good alternative to Metricool?
It depends on why you are leaving. For a free plan with more room, Buffer or Publer. For pricing by account instead of by brand, SocialPilot. For open source and self-hosting, Postiz. For deeper inbox, listening and reporting in a team, Agorapulse or Hootsuite. If you want your AI assistant to write and schedule the posts, Antwork.
Is Metricool free?
Metricool has a Free plan: 1 brand, 20 scheduled posts a month, 5 competitor profiles and 30 days of analytics, with every network except LinkedIn and X. Paid plans start at $20 a month for 5 brands billed yearly ($25 monthly), and X is an add-on on paid plans.
What is cheaper than Metricool?
For one brand with a few networks, Buffer's free plan (3 channels) or Essentials at $5 per channel a month can cost less. For many accounts, SocialPilot includes 7 accounts for $30 a month and 15 for $50. Metricool tends to win when you manage many brands, since 5 brands start at $20 a month billed yearly.
What is the best free alternative to Metricool?
Buffer and Publer both have free plans that count posts per channel instead of 20 in total. Buffer's covers 3 channels with 10 scheduled posts per channel. Publer's covers 3 accounts except X, with 10 scheduled posts each. Antwork's Free plan covers 2 accounts and 10 posts a month, drafted by your own AI.
Is there a Metricool alternative that works with ChatGPT or Claude?
Yes, several. Antwork is an official app in ChatGPT's directory and a custom connector in Claude, and reads each account's recent posts before drafting. Buffer includes its MCP on every plan, including Free. Postiz includes its MCP server on every plan. SocialPilot lists an MCP server integration on every plan. Agorapulse says its MCP connector is free for all its users. Metricool's own MCP also works on its Free plan.
Which is better for agencies, Metricool or SocialPilot?
Metricool Advanced covers 15 to 50 brands for $53 to $159 a month billed yearly, with team and client management and post approvals. SocialPilot prices by accounts and users: Premium is $100 a month for 25 accounts and 6 users, with client approval. Many brands with few networks each favour Metricool; a few brands with many accounts favour SocialPilot.