Best Time to Post on Threads
Threads' full weekly shape, hour by hour, in your audience's local time. A morning network, unlike the Instagram audience it shares.
UTC
Detected from this browser — change it if your audience is elsewhere
Peak window
9 AM – 12 PM
on Thursday
Shown for an audience in UTC. These are the published hours, unconverted. Post 15 to 30 minutes early so you are live when the window starts.
Second widest
4 recommended hours on Saturday
8 AM – 12 PM
Third
3 recommended hours on Monday
9 AM, 12 PM – 2 PM
Quietest
Sunday
6 AM – 8 AM, 11 AM
The whole week
Every hour, seven days
Source: Buffer · audience-local hours
Why this shape
How Threads behaves
Threads is a morning network. Buffer's analysis of 2.5 million posts puts its single best slot at Thursday 9 AM, with weekday mornings between 6 and 11 AM consistently ahead of everything else. Wednesday, Thursday and Tuesday are the strongest days, Saturday the weakest, and the evening hours from 6 to 11 PM underperform.
That is the opposite of the pattern people expect from an Instagram sibling, and it is measured rather than assumed: Buffer reports median engagement by hour and day, in the audience's local time. Check your own Threads insights once you have a few weeks of posts.
What to do with it
Post in the early evening. Threads runs later than Instagram, on the same audience.
Replies drive reach more than likes. Ask something answerable rather than making a statement.
Be around for the first hour. A post that gets a conversation going early travels much further.
Text-first posts outperform image-heavy ones, which is the opposite of Instagram.
Weekends hold up better on Threads than on LinkedIn, but weekdays still lead.
Cross-post selectively. Threads audiences notice content written for Instagram.
FAQ
Threads, specifically
What is the best time to post on Threads?
Thursday at 9 AM is the single best slot in Buffer's 2.5-million-post analysis, and weekday mornings from 6 to 11 AM outperform the rest of the day. Evenings from 6 to 11 PM consistently underperform.
Is the best time to post on Threads the same as Instagram?
No, and the difference is large. Buffer measures Threads peaking in the morning around 9 AM, while Sprout Social measures Instagram peaking in the afternoon, Tuesday 1 to 7 PM and Wednesday 12 to 9 PM. Same audience, different rhythm.
How often should I post on Threads?
More often than on Instagram. Threads behaves like a text feed, so several short posts a day is normal and does not suppress reach the way it can on a photo feed.
Do replies affect reach on Threads?
Yes, more than likes do. Threads weights conversation heavily, so a post that gets replies in its first hour is pushed to a much wider audience.
Next step
Post to Threads at the perfect time, automatically
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